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The Office for Product Safety and Standards has issued an Urgent Safety Alert for baby self-feeding pillows (see example above) and is urging the public to stop using them immediately and dispose of them safely.
Baby self-feeding pillow products are designed to be attached to a bottle so that the baby may be positioned on its back to self-feed without the assistance of a caregiver holding the bottle and controlling the feed.
This is inconsistent with NHS guidance in relation to safe bottle feeding.
When used as intended, even whilst under the supervision of a caregiver, it could lead to immediate, serious harm or death from choking or aspiration pneumonia.
More information and an image of the self-feeding pillows can be seen here: https://www.gov.uk/government/news/urgent-safety-alert-issued-for-baby-self-feeding-pillows